Let Us Take a Look at 2017’s Creativity in Design
It is a fact that today’s world is a digital one and the website of a company has to be well created to be able to go in this new trend. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. A website should be a user friendly means of presenting a company to the digital world, but that it should also be a well made design that can create curiosity among viewers well enough for them to dwell in a company’s site and discover its offers. The main goal of a website today is practically to lure viewers to go over the site and become potential customers, and this can be attainable with a website that has a seeming graphics, has a service with speed, and usability, which will give an impression as a website with professionalism and competence. What is in demand and attractive today are websites that are creatively designed, thereby attracting viewers and increasing traffic of a company’s site contributing to a profitable company, thus gone are the websites that are boring with lifeless list menus and highly descriptive that viewers will not even read.
It is important therefore that your website should be one that can capture your products or services creatively, and the specialists who can do these are those who know what they are doing like those IT services team. It is thus fair to say that tech designers are considered our artists in today’s modern digital world.
The buzz word in today’s modernism is minimalism which in marketing strategy plays a role. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.
The end goal in having a minimalist approach is to be able to communicate well with potential clients. Generally, when we say design, what comes into our minds is imagery. Today, static presentation is not only the game but being coupled with moving images or video that made 2017 a more exciting year of web design.
Long scrolling is another invention that followed the dynamism of video and of which more and more websites are being patterned. Today, viewers can navigate pages in such an easy manner because designers are reinventing navigation making collation of information faster and easier for users. In order to give an increase in parallax, a 3D effect is being added to the design.
Being subtle in expression has not gone when it comes to artistry, but instead, what is rising in popularity is illustration in the face of big and bold graphics and photography. The fact is that illustration is a language that is visual and that can present a brand’s qualities without an overbearing presentation, and thus several companies would choose this design more.
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