In today’s fast forwarding world, it is agreed that it is much harder for a person to give you their time than it is for them to give you their money. With this mind, it is not hard to come to hear that certain seminar had a low turnout. The common assumption that ends up arising is that there is a lack of interest. However, most of the time what really failed was the intent of seminar marketing was not realized. As a result, the money spent and time put in the seminar often ends not being recuperated back as thought.
Getting the timing right when it comes to seminar marketing may either end up being a successful one or a failed one. Most of the seminars that did not get the acceptable attendance it is usually down to timing. As an example, suppose we have a short seminar that is to take place in April. Armed with letters that are well stated, seminar marketers send them twelve weeks before the actual seminar day. Considering that the seminar is a short one, the given thumb of rule is that shorter seminars require shorter announcement periods. From this then, the convenient time for sending the letters should be two to four weeks to the event itself.
Now you have the time just right but did your letters of invitation get to the right potential attendees? Effort should be made in getting to the right attendees list. Let us say that the seminar will be about networking within the field of technology. Despite the topic being well thought out and the mailing packages, the recipients of the mails end up on software developers rather than network administrators. With no doubt, the attendance rate will be poor. By conducting a proper identification of the targeted mailing list then the seminar might have not been unsuccessful.
Marketing partners are often not considered as a way of getting more attendees. Resources get pooled together when marketing partners of a seminar come together. Through this pulled pool of resources, the mailing lists can be increased in order that as many potential attendees can be reached. Having a list of presenters that is multi-faceted usually gives the impression that the event is highly relevant to those whom will attend.
When it comes to the issue of paying, a lot of seminar marketer think of ensuring no money paid’. By ensuring that there is easy access where by one does not pay, the event is seen as being time wasting. Attendees whom consider the event as serious often pay the fee in order to attend. In return to monetary terms attendees expect to gain value. A reliability reputation is earned when the seminar delivers on its promises. Not all seminars need to be priced since not all of them will be successful. From this we get the impression that success can be achieved if all factors in seminar marketing are observed.